Industry Insights
The mailbox has always been relevant, even more so today.
Think of all the email you receive that you have to sort through to find what’s important or interesting. And with more people working from home because of COVID, mail communications have become a welcome distraction, like anticipating a visit from an old friend.
Many brands still use direct mail to attract new customers. Postcards’ popularity is surging. And in billing and payments, paper and mailing remain important. According to the most recent ACI Speedpay Pulse, in the past year 24% of consumers preferred to receive paper billing statements and 28% wanted digital AND paper statements. Almost 34% paid their monthly bills via mail.
Significant advances in technologies for creating, managing and printing customer mailings are transforming paper communications, making them more versatile, personalized and effective. Customer Communications Management (CCM) applications make it fast and easy to develop and personalize billing statements, notifications and other critical, recurring mailed correspondence. And the latest high-speed, continuous-feed inkjet printers can produce those materials in full color for about the same price as black and white.
Our white paper, The Power of CCM + Print Communications examines how these new technologies are reinventing paper customer communications, including what you can do to maximize the value of your communications immediately. Download it here.
Quality, Speed, Color = IMPACT
Paper communications have a vital role to play in delivering the kind of customer experience (CX) that builds loyalty and revenues. And color can make a world of difference.
Cost-effective high-volume, continuous-feed color inkjet print systems are replacing slower and more expensive printing and finishing processes. Cutting-edge inkjet systems boast fast run speeds of up to 900 pages per minute, better image quality and consistency, and dynamic inline perforation for production of complex, data-driven customer communications.
With high-speed inkjet, you can be as creative with color in print as you are in digital channels. Dynamic color is a necessity for extending brand recognition and creating engaging graphics. Plus, it’s more effective at capturing people’s attention, according to Fast Company: Color can improve comprehension by 73%, learning from 55-68% and reading by 40%.
Paper communications using color are rapidly gaining ground. High-speed inkjet enables you to incorporate full-color, targeted marketing messages into the white space of statements and bills. These new systems, including Nordis’ RICOH printers, offer full-color personalization in one pass.
With variable printing, companies can dynamically change customer documents – colors, shading, graphics, photographs, charts, graphs, logos, text and messaging – to customize every communication with unique information that’s relevant to the individual. Expresso uses a combination of data, custom business rules and a centralized content library that allow you to present the right message, to the right customer at the right time.
Print + Digital = Better CX
While print communications remain popular and a strategic focus for CX, the truth is few people are all about paper, all of the time. Most people opt for a combination of paper and digital communications and payment methods. So, offering omnichannel choices is essential. In fact, 76% of consumers say they want to decide how a biller communicates with them – paper or digital. See more of these trends in our Consumer Demand for Digital is Growing infographic.
Nordis gives you the omnichannel platform to provide these eye-catching, personalized and hybrid experiences customers tend to prefer. Our state-of-the-art CCM and integrated print production innovations offer more flexible and powerful capabilities and greater control for companies to manage communications based on customer needs and preferences.