Executive Summary:
Customer experience (CX) is the new competitive currency, so dynamic companies are prioritizing improving the customer journey. Integrating billing communications and payments is a powerful strategy for enhancing CX that also benefits billers. Making billing and payments a seamless operation lets companies leverage their data to personalize interactions and communications channels to meet customer preferences. This white paper discusses why billing and payments are prime opportunities to deliver a better experience that can drive repeat business and referrals—and even influence whether customers pay their bills in full.
