Lately, Nordis Direct CEO Ronnie Selinger has been busier than ever, reviewing building plans and traveling back and forth to Las Vegas, Nevada. It is here, where Nordis Direct will add a new 16,000-square-foot production facility, which opens in January 2015.
Recently, we sat down with Selinger and Natalie Johnson, Nordis Direct’s HIPAA Compliance Officer, to get all the details. As it turns out, the new location offers many important advantages for Nordis Direct and its customers.
Q: Why was the decision made to add a new facility?
Ronnie: Eventually there comes a point where you need to expand in order to maintain the same level of service — and for us, that time is now.
Having a production facility in Las Vegas also means we’ll have more control over our disaster recovery plan if severe weather threatens South Florida. We won’t have to rely on outside vendors for printing and mailing, which means our customers will continue to receive the same great service.
Q: How will this facility compare to your production facility in Coral Springs?
Ronnie: The Las Vegas location is essentially a 16,000-square-foot production facility. Our company headquarters in Coral Springs is much larger — it’s about 50,000 square feet of space, which includes administrative offices and a production facility.
Q: Can your customers expect the same production quality they get in Coral Springs?
Ronnie: Absolutely. While production schedules, times and commitments will dictate whether documents are printed in Las Vegas or Coral Springs, the output will be exactly the same. The same quality control standards will be in place at both locations.
Q: What kind of security measures do you expect to have in place?
Natalie: All of the quality control, building security and data security measures we’ve established in Coral Springs will be in firmly in place in Las Vegas before we open our doors.
Q. Beyond, disaster recovery, why is Vegas such a strategic location for your business?
Natalie: As we continue to expand, it’s important for us to be able to provide the best possible service to our customers — no matter where they do business. A Las Vegas location will enable our customers to send mail to the West Coast faster and cheaper than they can today — and it will make us more competitive in the long run.
Ronnie: I also think Expresso could be fantastic for the gaming industry. Expresso has proven itself in the financial, hospitality and medical industries and we’re finding new markets for the technology. If you look at all of the personalized marketing and critical communications sent by casinos and resorts, the possibilities for Expresso are endless.
Q. Anything else we should know?
Ronnie: We’re just really excited for this opportunity to grow our organization and branch out to our customers in other areas of the country. Stay tuned for more news about Nordis West!